Alexander & James

I had the pleasure of working on the Creative Direction of materials for Alexander & James latest collection launch, featuring 7 stunning new models and 8 beautifully curated room sets.
From developing the overarching material design and colour stories, to selecting bold prints, luxurious textures, and timeless wovens. Every element was chosen to create products with longevity and to reflect not only 2025/26 design trends but also the authentic essence of the Alexander & James brand.