top of page

Finding Inspiration in Every Turn

website banner.jpg

ABOUT GEMMA

An experienced textile and print designer with over 10yrs of experience, based in Cornwall, UK.

With a deep passion for colour, pattern, and texture, I specialise in creating innovative designs for a wide variety of products, from homewares, upholstery, giftware, and stationery to fashion and accessories. Over the years, I’ve honed my expertise in designing collections that blend artistic hand-painted prints with market-driven trends, helping brands and manufacturers bring fresh, creative concepts to life.
 

With a strong background in trend analysis and direction, I’m skilled at anticipating the changes in the market and translating those insights into cohesive and captivating designs that speak to the consumers. Whether it’s developing luxurious, tactile textiles for home decor or creating striking prints for fabric collections, I approach each project with a commitment to quality, craftsmanship, longevity, and originality.

 

I thrive in environments where creativity and analytical thinking intersect, and my hands-on experience - from initial concept to final product - has given me a unique perspective on both design and production processes. I am driven by the belief that every design tells a story, and my aim is to create designs that inspire, elevate, and transform everyday spaces and products.

I have experience designing and creating original artwork across prints, wovens and embroidery for a wide range of home products, to include; Bedding, Pillows/Cushions, Throws, Rugs, Curtains, Upholstery, Bath, Wall Art/Wallpaper, Hard-goods/Tabletop and Tiles.

Creative Direction in interiors is a passion that runs deep. Working with upholstery manufacturers and designers, whether you are b
rand driven, trends driven, commercially driven, and/or ethically and sustainability driven. I look at all aspects of your brand and your customer, whether you are B2B or B2C, and work on a collection that is right for you, your customer, and the end consumer.

I pull together the story behind the product design through material and colour direction, and source in a way that is built to connect with the end consumer, and for longevity.

Gemma Lofthouse Designs Design and Print Studio

From an early age I was inspired by my surroundings, particularly nature and botanicals. At 13, I was fortunate to travel to India with my Gramps to meet my Great Gran. Observing and absorbing the vibrancy of the country, the textiles and the architecture, this sparked my passion for travel. It was at this time, colour, pattern and texture became an integral part of my thinking. 

 

Driven by my love of the handmade, I create artwork through drawings, paintings, and mixed media for screen printing and digital print techniques. Freelance work includes designing prints and surface patterns for clients large and small from the Homewares and Apparel industries, researching trends to produce trend-boards and trend led write-ups/trend edits for Home & Interior clients, and designing and sourcing materials for upholstery manufacturers, as well as working with Licensed brands.

 

I also run the GLD Pattern Library, a catalogue of ready to purchase print designs for exclusive use.

GEMMA HELM - OWNER & DESIGNER OF GLD

SOME OF THE COMPANIES I HAVE WORKED FOR AND WITH...

bottom of page