Behind The Scenes - Yumi AW13/14 Phototshoot.

In the first week of my internship at clothing brand Yumi, Uttam London, I was fortunate  to have the opportunity to assist in the styling of a professional fashion photoshoot for the AW 13/14 catalogue.

The photoshoot took place at a beautiful and fascinating house in East London. Each room was styled in it’s own unique way, from retro 60’s to shabby chic and regal. This enabled us to style each outfit to fit the atmosphere, creating great looks for all occasions.

We even had the pleasure of the owners Pug puppy to join us in the shoot!

All Images Gemma Lofthouse ©